An exceptional menu is just the beginning. Social media platforms offer chicken shop owners a powerful way to reach new audiences, build brand loyalty, and turn first-time visitors into regulars. From behind-the-scenes kitchen stories to Instagram-worthy food posts and strategic influencer partnerships, mastering social media can put your franchise in the spotlight. Here’s how to make your fried chicken business a social media sensation.

Showcase Your Star Dishes

Your food is your calling card on social media. High-quality images of your best-selling fried chicken dishes can grab attention and drive engagement. Think crispy tenders with vibrant sides or a perfectly stacked chicken burger dripping with sauce. Use natural lighting, clean backgrounds, and eye-catching angles to make your photos irresistible.

Don’t stop at still images. Short, engaging videos of chicken sizzling in the fryer or serving golden wings can bring your menu to life. Platforms like Instagram Reels and TikTok favour dynamic content – take advantage of these formats to stand out.

Create a Consistent Posting Schedule

Regularity builds a strong social media presence. Set up a posting calendar and stick to it, whether daily updates or a few posts a week. Share a mix of content, including new menu items, behind-the-scenes prep, and customer favourites. By maintaining regular activity, you’ll stay on top of mind with your followers. 

Engage Your Audience

Social media thrives on conversation. Interacting with your followers can build loyalty and encourage them to share your content. Respond to comments, answer questions, and repost user-generated content (with permission). If someone shares a photo of your fried chicken, show your appreciation by commenting or featuring their post on your account. This personal connection can turn casual customers into brand ambassadors. 

Collaborate with Influencers

Influencer partnerships expand your reach significantly. Working with food bloggers, TikTok creators, or local personalities can showcase your chicken shop to a broader audience. Offer them a free meal or a limited-time menu item to review and share with their followers. For the best results, choose influencers whose style matches your brand and who have a genuine connection with their audience. 

Make It Easy for Foodies to Share

Give customers everything they need to create great content to maximise your reach. This could include:

  •         Attractive packaging that photographs well
  •         A dedicated space in your shop with good lighting and an Instagrammable backdrop
  •         A special hashtag for their posts

These small touches can make your brand more appealing and ensure your business looks its best on their platforms. 

Boost Engagement with Your Customers

User-generated content drives social media growth. Encourage your customers to share their chicken shop experiences by running competitions or offering discounts to tag your account in their posts. For example, you could create a contest for the best photo featuring your fried chicken, with a gift card as the prize. Not only does this boost engagement, but it also provides you with a steady stream of authentic content. 

Leverage Seasonal Campaigns

Seasonal trends keep your social media content fresh and exciting. Highlight limited-time offers or seasonal menu items, like spicy chicken sliders for summer or smoky barbecue wings for winter. Pair these promotions with themed posts, such as festive decorations or holiday-inspired packaging, to create a cohesive campaign. 

Opportunities With Country Fried Chicken

Since 1994, we’ve perfected our signature non-greasy chicken and digital presence. Our franchise partners receive customisable digital tools, including dynamic TV menus, a mobile app, and comprehensive social media support to help their content shine.

Visit our Opportunities page to learn more about flexible “Rent-to-Buy” partnership options and join our growing network across Australia and New Zealand.